On the Importance of Branding
While one cannot do much about the name that one is born with, one does have to be careful about the impression that the name of one's firm conveys in the market. A reader of Roll on Friday, the irreverent weekly commentary on the legal profession in the United Kingdom, sent them this photo of a nameplate that he spotted of a firm in Ireland.
A "fib" (plural: "fibs,") for those on the western side of the Atlantic (and many other parts of the world too,) is a uniquely British colloquialism for a childish "untruth!" As in "telling a fib."