The Entitlement Generation
Posted By Rob Millard - 0 Comments -
Graphic from Nicholson Cartoons
I mentioned in my previous post that Graeme Codrington is a guru of some stature when it comes to matters of intergenerational issues in the workplace. Here is a post on his blog TomorrowToday.biz, about those on the cusp between Generation X and Millennials, now apparently nicknamed the Entitlement Generation.
Born from 1979 to 1994, this generation landed on planet Earth during some of the most dramatic times of change ever experienced. And, they will dominate the job market for about the next 70 years!
A quick summary of what companies can do to attract and retain them:
- Work-life balance (work is a "gig", and they have other gigs, especially family, to attend to)
- Flexible schedule
- Meaningful work, with a structured feedback loop
- Opportunities to be creative
Codrington references a great article on the subject, on the West Texas A&M University website. Read it here or on his blog here. These issues are clearly of central strategic concern in many firms and I expect to blog more on them in future, so I have created a new category called Inter-Generational issues to accommodate these postings.
As always, comments (below) are most welcome!
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