Imagine what the internet will be like in 2020

Posted By Rob Millard - 0 Comments - print this article

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If you have an interest in how the internet is likely to evolve over the next decade or so (up to 2020) and how this will impact the world, society and strategy too, then you'll find this site, Imagining the Internet, quite fascinating. It contains "over 6,000 pages that examine the future while also peeking into the past." Published by the Pew Internet & American Life Project, the site has a varied collection of videos, podcasts and other media too. So far, I am finding it a veritable goldmine of information for those who, like me, are wrestling with how strategy models are evolving at the most basic levels, to accommodate an increasingly dynamic, complex and unpredictable world.

Right now, I am studying a 115 page report on the results of a 2006 survey: The Future of the Internet II. From the report itself, here is a summary of the conclusions.

  • The deployment of a global network: A majority of respondents agreed with a scenario which posited that a global, low-cost network will be thriving in 2020 and will be available to most people around the world at low cost. And they agreed that a tech-abetted “flattening” of the world will open up opportunities for success for many people who will compete globally. Still, a vocal and sizeable minority of respondents say they are unsure that the policy climate will be favorable for such internet expansion. The center of the resistance, they say, will be in the businesses anxious to preserve their current advantages and in policy circles where control over information and communication is a central value. In addition, a significant number of these dissenters argued that the world will not flatten enough to wipe away persistent social inequities.
  • Human control over technology: Most respondents said they think humans will remain in charge of technology between now and 2020. However some fear that technological progress will eventually create machines and processes that move beyond human control. Others said they fear that the leaders who exercise control of the technology might use this power inappropriately.
  • Transparency vs. privacy: There is a widespread expectation that people will wittingly or unwittingly disclose more about themselves, gaining some benefits in the process even as they lose some privacy. Respondents split evenly on whether the world will be a better place in 2020 due to the greater transparency of people andinstitutions afforded by the internet: 46% agreed that the benefits of greater transparency of organizations and individuals would outweigh the privacy costs and 49% disagreed.
  • Luddites, technological “refuseniks,” and violence: Most respondents agreed that there will people who will remain unconnected to the network because of their economic circumstances and others who think a class of technology refuseniks will emerge by 2020. They will form their own cultural group that lives apart from “modern” society and some will commit acts of violence in protest to technology.  But many respondents argue that violence arising from conflicts over religion, economics, and politics, will be more prevalent.
  • Compelling or “addictive” virtual worlds: Many respondents agreed with the notion that those who are connected online will devote more time to sophisticated, compelling, networked, synthetic worlds by 2020. While this will foster productivity and connectedness and be an advantage to many, it will lead to addiction problems for some. The word “addiction” struck some respondents as an inappropriate term for the problems they foresaw, while others thought it appropriate.
  • The fate of language online: Many respondents said they accept the idea that English will be the world’s lingua franca for cross-cultural communications in the next few decades. But notable numbers maintained English will not overwhelm other languages and, indeed, Mandarin and other languages will expand their influence online. Most respondents stressed that linguistic diversity is good and that the internet will allow the preservation of languages and associated cultures. Others noted that all languages evolve over time and argued that the internet will abet that evolution.
  • Investment priorities: Asked what their priority would be for future investments of time and money in networking, 78% of the respondents identified two goals for the world's policy makers and the technology industry to pursue: building network capacity and spreading knowledge about technology to help people of all nations.
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