The Resource-based View of Strategy

Posted By Rob Millard - 0 Comments - print this article

hosewheel.jpg

The Resource-based View of corporate strategy dictates that a firm's basis for competitive advantage lies in the way that it applies the unique bundle of valuable resources available to it. In this case, one person's strategy for getting from "A" to "B" appears to have included a somewhat unusual resource ..... a garden hose. (Photo taken in a parking lot in South Africa.)

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