Google Trends
Posted By Rob Millard - 0 Comments -
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Google has launched a tool, Google Trends, that will be of interest to strategists. It allows one to search which terms are being used most frequently in Google searches, including comparatively by entering several different key words. The frequency with which these terms have been used, going back to 2004, is then plotted on a graphic.
For instance, the graphic above shows a comparison between the three of the largest law firms in the world, namely Clifford Chance, Baker & McKenzie and DLA Piper Rudnick. Interesting to see how much interest DLA Piper has generated on the web since its emergence at the end of 2004 with the merger of DLA and Piper Rudnick Gray Carey.
Beware, though. This is a keyword search. The tool cannot differentiate between different uses or relevances of a particular word or term. To illustrate, I did both a comparative analysis of McKinsey & Co, Bain & Co, Accenture and my own firm, Edge International. (Are you ready for this? OK, click here.) Could it be that we are really so much more interesting to Google users than our heavyweight competitors, or did other kinds of "edge" also come up? Obviously the latter. Cool addition to the strategists toolkit, nonetheless.
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