Harnessing the Combined Intellect of your Firm
Posted By Rob Millard - 0 Comments -
The Lawyer in London has picked up on our Brainswarming concept. Here's their somewhat tongue-in-cheek clip from their weekly column of 12 November:
"Prepare yourself for some new business jargon that is being cooked up in the US of A. The word is 'Brainswarm' and it is being pioneered by American law firm analyst Rob Millard (www.robmillard.com).
Millard says: "Brainswarming uses swarm theory to solicit firmwide input into a firm's strategic planning process, using a dedicated enterprise blogging platform as a tool."
Just nod and smile if someone ever mentions it in a meeting. Nod and smile."
Well ... on this occasion, the "US of A" was actually not guilty of cooking up new business jargon. It was actually conceived in London; dreamed up by me and my friends at Blogtronix!
It's not that complicated. What we call brainswarming is simply using Web 2.0 tools already gaining wide traction in the more progressive law firms, to harness the "collective intellect" of the firm for their strategy process. No more, no less. I wish that we could claim to have invented the concept too, but in fact IBM did in 2003 with what they called jamming (a fascinating process that involved thousands of employees in > 100 countries over 72 hours.) Ten or even five years ago, this would have been a big deal and technologically very complex and expensive to achieve. Today, it's simple and cheap.
Thanks to the folk at The Lawyer.com for the mention :-)
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