Take the Entrepreneur Test

Posted By Rob Millard - 0 Comments - print this article
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Guy Kawasaki is punting a book on his blog with a nicely provocative title: The Illusions of Entrepreneurship: The Costly Myths That Entrepreneurs, Investors, and Policy Makers Live By. If you think that you already know enough about entrepreneurship, take the test. I just did and equalled Guy's score of .... 40%. (Ouch!)

Says the author, Scott Shane:

“People start businesses based on the myths we tell ourselves about entrepreneurship and then are hurt when confronted by reality. Investors believe these myths and invest money and they’re disappointed when they don’t hold true. Policy makers make policy based on these myths and then wonder why the economy isn’t growing with all these entrepreneurs now in it.”

This resonates strongly with why so much strategy ends up flawed too, because we believe the myths that we tell ourselves about:

1.  what our clients think.
2.  which services / clients / fee-earners are profitable, and which are not.
3.  how good we really are, at what's really important.

Looks like Amazon is about to make another sale off me!
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